Lou Betancourt has 35 years of direct-response marketing experience. He’s worked with top advertising agencies in NYC and has experience in media planning and account management. In 1986 Lou transitioned into publishing where he held marketing leadership roles. His primary responsibilities included subscription sales and maximizing retention.
In late 2001, Lou started his own publishing business selling financial newsletters to help self-directed investors, analyzing marketing and stocks. He developed many email-marketing programs that included automated sales funnels and step-up efforts to maximize the average order and customer life-time value.